Here is Diddy covering Italian (L'uomo) Vogue for it's October release. Diddy seems to be on a roll, as he has also bought out the popular urban-brand ENYCE. Smart business move? Or dumb reason to make more press.. I dunno. Enyce hasn't REEEEEALLY been poppin' since like '99, so I don't know if Diddy wants to revamp the dying brand, or if he's really just that out of touch. Eitherway, you know the owner got away like a bandit on that one. I can just see him exhaling as soon as that check hit. Market Watch.com had the details on the endeavour. Check it:
"Founder and CEO of Sean John, Sean “Diddy” Combs said, “Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”
And he had more to say on his silly-ass video blog (LOL):
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